Transforming Organizations
Narrative and Story-Based ApproachesAchieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have ‘ and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories. ISBN: 9783030178505, 3030178501
